20 Best Product Marketing Manager jobs (Hiring Now!)

Marketing Manager
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Execute successful marketing campaigns and own their implementation from ideation to measurement tracking. Execute successful marketing campaigns and own their…
Estimated: $76.9K - $97.4K a year
Quick Apply
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Marketing Manager

Senneca Holdings - Mankato, MN

Quick Apply

Job Details

Estimated: $76.9K - $97.4K a year

Benefits

Health insurance
Dental insurance
Tuition reimbursement
Paid time off
Vision insurance
401(k) matching
Flexible schedule

Qualifications

Adobe Photoshop
Branding
Marketing
Social media management
5 years
Bachelor of Science
Adobe Illustrator
Lead generation
Microsoft Office
Adobe Creative Suite
Analysis skills
Project management
Bachelor's degree
Digital marketing
SharePoint
MailChimp
Budgeting
Adobe InDesign
Communication skills
Marketing

Full Job Description

Marketing Manager

We are searching for an experienced Marketing Manager at our Mankato, MN facility.

Hybrid work schedule
Flexible hours
Medical, dental, vision
401k with company match
3 weeks PTO
7 paid holidays in 2024
Career development and tuition assistance
Diverse, inclusive and welcoming culture

Job Summary & Objective:
If you live and breathe marketing, we want to talk to you. You will be responsible for inbound marketing campaigns and associated programs. This is a hands-on role, where you are planning AND executing the programs.
Dedicated marketing associate that understands the Door Engineering products/solutions and is immersed in the products/customers. Understands product features, market data, applications, and customer value propositions (architects, dealers, and end-users). Enhances and organizes marketing tools for the sales team and supports tradeshow activities.
Primary Duties and Responsibilities:

Execute successful marketing campaigns and own their implementation from ideation to measurement tracking.
Produce valuable and engaging content for our website and blog that attracts and converts our target customers.
Lead/manage product launches and develop the associated materials and content required drive demand from channel partners and end users.
Develop strategies and tactics to get the word out about our brands/products and drive qualified traffic to our front door.
Prepare and monitor the marketing budget on a monthly basis and allocate funds wisely.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Analyze customer behavior and adjust email and advertising campaigns accordingly.
Design web pages, brochures, logos, signs, books, annual reports, advertisements, and other communication materials.
Create these materials by hand or by using technology, including computer software programs. Adobe's Creative Suite—including Photoshop, Illustrator, and InDesign.
Supports buying group and distributor loyalty program activities
Serves as liaison with outside agencies on ongoing promotional campaigns.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Required Qualifications:

Overall:
Execute successful marketing campaigns and own their implementation from ideation to measurement tracking.
Produce valuable and engaging content for our website, eblasts, and literature that attracts and converts our target customers.
Support product launches and develop the associated materials and content required to drive demand from channel partners and end users.
Develop strategies and tactics to get the word out about our brands/products and drive qualified traffic to our front door.
Working knowledge and stewardship of the marketing budget in order to allocate funds wisely.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Analyze customer behavior and adjust email and advertising campaigns accordingly.
Design web pages, brochures, logos, signs, books, annual reports, advertisements, and other communication materials.

Create these materials by hand or by using technology, including computer software programs such as Adobe's Creative Suite—including Photoshop, Illustrator, and InDesign.

Serve as liaison with outside agencies on ongoing promotional campaigns.
Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.

Literature & Web Development:

Messaging creation for relevant target audience(s)
Case studies/white papers
Develop Product Hierarchy literature
Including emphasizing standard door offers
Launch/develop retrofit marketing program
Develop territory-specific literature targeting unique needs of each territory (e.g., hurricane, corrosion, energy snow, oil/gas)
Align web with literature and maintain updates on both vehicles
Point of Contact (POC) for Door Engineering website for larger-scale Senneca website development project
Explore SEO and cost of SEM (Search Engine Marketing)

Product Launch:

Support overall new product development and associated rollouts
Develop marketing for new products (e.g., thermal, hurricane, economy operators)
Measure impact through click-through/engagement rates on e-blasts, Google analytics, create UTM codes/URL, etc.

Specification Updates:

Manage product changes/updates in specifications
Maintain updates to the website
Marketing Resource Organization:
Organize and catalog literature database (Sharepoint)
Update Senneca Digital Catalog
Develop work instructions

Proactive Use Of CRM Data:

Optimize CRM data for marketing needs
Are we collecting needed datapoints?
Develop e-blasts and messaging

Literature updates and product launches to dealers, end users, architects, et Specification updates to architects

Measure impact through click-through/engagement rates on e-blasts, Google analytics, create UTM codes/URL, etc.

Market Data Development:

Develop quote vs. budget historical tracking (by product type)
Update, relaunch, and maintain Google Maps station data for use at tradeshows and rep travel

Door Engineering Academy (Training Center):

Market training events to dealers, architects, and end-users
Plan and coordinate training events

Tradeshow Coordination:

Coordinate tradeshow schedules and personnel
Coordinate materials, forms, supplies, shipping, etc.
Develop messaging, marketing, collateral, giveaways, etc.
Create system for measuring impact (e.g., leads, quotes, closure rate)

Local Community Engagement:

Assist with HR
Organize manufacturing tours and open houses
Participate in local recognition events and outreach

Required Experience:

5-7 years related experience and/or training
Project management experience or certification
Working knowledge of Microsoft Office Suite, Adobe Suite, CRM systems (e.g.,
Salesforce, Infor EQ), e-blast clients (e.g., Act-On, Mailchimp), spec writing software (e.g., RIB SpecLink, Dodge, Construct Connect)
Experience with branding, digital marketing, competitive assessment, value proposition development, and marketing communication
Engaging customers through social media
Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
Experience in lead generation and nurturing the lead funnel
Strong analytical skills and data-driven thinking

Required Education:

BS degree in marketing or a related field

Competencies:

Innovative and out-of-the-box thinking
Excellent interpersonal and communication skills
Highly organized with strong project management skills
Must be a self-starter and self-motivated with a strong work ethic
Strong team player
Commitment to company values
Able to work effectively across functions
Enjoys a high-energy, high expectations, results-oriented environment

IND123

Travel Requirements:

Up to 15% travel

Physical Requirements: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands: While performing duties of the job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel objects or tools; reach with hands and arms; talk and hear. Employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by the job include close and distant vision, and the ability to adjust focus.
Work environment: The work conditions usually take place in a clean, pleasant, and comfortable office setting. The noise level in the work environment is usually moderate.

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
\*\*Please no Third-party candidates or phone calls\*\*

Work Location: In person

Quick Apply

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