PRIMARY RESPONSIBILITIES
Email Marketing Strategy
- Developing creative and engaging email campaigns to nurture prospects and drive consideration for services
- Creating and monitoring a wide variety of email marketing campaigns
Email Campaign Management
- Coordinate, manage documentation, and facilitate conversation with content writers and event lead to execute on email marketing campaigns
- Proofreading key messaging in and out of email templates
- Sending graphics requests to designers
- Tracking and analyzing campaign results
Audience Segmentation and Targeting
- Compiling email lists and Purging email lists
- Identify target audience and appropriate contacts for email outreach and campaigns
- Manage segmented audience lists (static & dynamic)
- Manage email list opt ins and non-engaged contacts
Email Design and Building
- Design and build direct response emails
- Ensuring design and layouts of emails are optimized, user and mobile-friendly
- Create and enhance subject lines to entice viewer engagement
Email Automation
- Create and maintain automations for segmentation lists and drip campaigns
- Create, test, and manage drip campaigns, nurturing prospects to convert into MQLs
- Manage and evolve MQL conversion operations
KNOWLEDGE AND SKILLS
- Salesforce - Marketing Cloud Account Engagement credential - required
- Experience with utilizing and managing Pardot/Account Engagement instance
- 4+ years in digital marketing roles with a focus on data analysis
- Proven experience implementing processes that increase ROI
- Excellent analytical skills
- Ability to collaborate with multiple teams and present data in an engaging way
- In-depth understanding and experience with marketing automation tools
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- AD&D insurance
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid parental leave
- Paid time off
- Referral program
- Unlimited paid time off
- Vision insurance
Experience level:
Schedule:
Experience:
- Marketing automation: 4 years (Required)
Ability to Commute:
- Chicago, IL 60654 (Required)
Ability to Relocate:
- Chicago, IL 60654: Relocate before starting work (Required)
Work Location: Hybrid remote in Chicago, IL 60654