Top Skills:
1. Paid Search marketing
2. Paid Social marketing
3. Performance Marketing
Summary:
- The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service.
- A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Strong ability to work independently and manage ones time.
- Strong mentoring skills necessary to provide support and constructive performance feedback.
- Strong knowledge of principles and methods for showing, promoting, and selling products or services.
- Strong ability to develop marketing and pricing strategy.
- Strong knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
· Bachelor's degree in marketing or equivalent training required.
· 5-7 years related experience required.
Key note/ Necessary Attributes:
· 3-4+ years’ experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & Retargeting.
· Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization.
· Experience with SEO & mobile app marketing a plus.
· Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports
· Comfortable navigating a complex organization and building cross-functional relationships.
· Expertise in ad operations, including pixel & tagging management, Adobe/Google Analytics tagging conventions & product feed management.
· Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
· Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
· Experience with A/B testing, messaging, and post-campaign analysis.
· Ability to maintain a positive attitude in a fast-paced environment.
· Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
· BA/BS in marketing, business or other quantitative field.
Job Type: Contract
Pay: $50.00 - $58.00 per hour
Expected hours: 40 per week
Schedule:
Experience:
- Paid Social marketing: 6 years (Required)
- Paid search marketing: 4 years (Required)
Ability to Commute:
- New York, NY 10014 (Required)
Ability to Relocate:
- New York, NY 10014: Relocate before starting work (Required)
Work Location: In person