Rug & Kilim is a high-end handmade rug family business based in New York with over 43 years of professional experience. We are seeking a dynamic E-commerce Director to join our growing team. We are looking for someone with an established record of enhancing online brand presence and customer experience, driving traffic to websites, and increasing e-commerce sales.
Responsibilities:
- Manage and optimize our website to ensure seamless functionality and user experience.
- Develop and implement social media marketing strategies to increase brand visibility and engagement.
- Drive traffic to our website through effective SEO, PPC and Mailing practices.
- Provide leadership for the dynamic, diverse, and hardworking digital marketing team.
- Manage and grow our mailing list for targeted marketing campaigns.
- Collaborate closely with the founder and the team to align e-commerce strategies with business objectives.
- Conduct comprehensive market research to identify trends and opportunities in the global market.
- Plan and execute marketing campaigns across various platforms such as 1stDibs.
- Develop and implement a robust online sales strategy.
- Communicate and negotiate with publishers to optimize media buys and build strong relationships.
- Analyze consumer behavior to optimize media buys according to market trends.
- Evaluate campaign performance and adjust strategies as needed.
- Stay updated on industry trends, upcoming events, and shows for brand promotion.
- Increase our e-commerce client base through targeted initiatives.
- Track and report on sales performance.
- Hit and exceed revenue expectations.
Work Type:
- Full-time
- In-office (New York, NY)
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, Interior Design, or a related field.
- Minimum of 5 years of experience in digital marketing, e-commerce, or a related field, preferably in the interior design or home furnishings industry.
- Proven experience in SEO, PPC, social media management, and online sales strategies.
- Strong analytical skills with the ability to evaluate campaign performance and market trends.
- Analytical with proven ability to think strategically and creatively. Self-starter and results oriented
- Strong presentation, communication, problem solving and negotiation skills
- Ability to work collaboratively with a team and lead projects effectively.
- Familiarity with platforms like 1stDibs and other advertising channels.
- Proficient in media planning, media strategy, and media buying.
- Experience in managing mailing lists and email marketing campaigns.
- Strong organizational and multitasking abilities.
Day-to-Day Tasks:
- Oversee daily operations of the website and ensure it is functioning optimally.
- Create and schedule engaging social media content.
- Monitor and improve SEO to enhance website visibility and ranking.
- Lead the digital marketing team in brainstorming and implementing new marketing strategies.
- Conduct market research and present findings to the team.
- Develop and launch marketing campaigns, monitor their performance, and make necessary adjustments.
- Negotiate with publishers and manage media buying processes.
- Analyze consumer behavior data to refine marketing strategies.
- Track and report on website traffic, sales data, and campaign performance.
- Stay abreast of industry trends, and update the team on relevant events and opportunities for brand promotion.
About Our Company
Celebrating our 44th anniversary, Rug & Kilim’s award-winning team has been a staple for designers with our vast archive of modern and custom in-house designs, complemented by a rich selection of antique, vintage, and Kilim rugs.
Under industry leader Jahanshah Nazmiyal, our New York showroom continues to flourish with an ever-growing collection—including the largest international assortment of Kilims. With an eye for beautiful things and a wealth of experience, Jahanshah personally selects each new piece and oversees bold new designs in our collections. He and his designers work with the utmost variety of exotic yarns and weaving techniques to refine our craft and pioneer new collections on the cutting edge. With these goals in mind, Jahanshah strives to surround himself with like minds and energized, talented individuals to exact his vision.
From the latest contemporary to the most storied antique, every piece is selected for rarity, cultural significance, and lasting beauty. More than storytellers or historians, we are artists, dedicated to providing the very best—from antique to modern and everything in between.
Job Type: Full-time
Pay: $120,000.00 - $150,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance
Schedule:
Work Location: Hybrid remote in Long Island City, NY 11101