Our client is a category-leading food manufacturer seeking a Senior Brand Manager for their headquarters in Madison, WI. They offer a complete benefit package, salary range of $100K - $125K with a target bonus of 25%. Job responsibilities include:
- Develop and execute strategic and tactical product and marketing efforts to drive growth and enhance equity for the brands
- Analyze consumer/consumption data to monitor health of business and identify insights to drive strategy and direction
- Demonstrate strong understanding of key P&L drivers for the portfolio by evaluating new formats, channels, and packaging configurations
- Partner with Sales, Shopper & Consumer Marketing to identify and execute strategic growth opportunities at retail
- Manage day-to-day business including budgets
- Seve as point person for communications team on execution of seasonal brand campaigns, packaging, and marketing collateral updates
- Develop and execute marketing programs to achieve objectives regarding revenue, profitability, and market share
- Plan and oversee execution of promotional activities including shopper marketing, digital/social, PR, Amazon, and more
- Analyze marketing programs and adjust strategy and tactics to increase effectiveness and impact over time
- Partner with a cross-functional team to develop, test, and execute product and packaging innovation in line with brand strategies
- Assist in development of marketing plans and packaging updates; work with external agencies and cross-functional teams on creative development and logistics
- Steward the big picture strategy and executional details, including identifying areas for optimization
- Manage key marketing projects
- Work with procurement and co-manufacturing teams to develop new packaging formats and configurations for new channels
- Track and execute packaging changes for consistency across the line and manage processes according to production timelines
- Travel across the US to company plants, industry trade shows, and conferences (15-20% travel)
The following requirements must be met to be considered for the position:
- BS/BA required: MBA highly preferred (Marketing emphasis a big plus)
- 5+ years CPG brand management experience
- Proficiency with data analytics, innovation, packaging development, and market research processes
- Skilled with SPINS, IRI, and/or Nielsen data
- Strong ability to analyze and synthesize data to uncover insights
Job Type: Full-time
Pay: $100,000.00 - $125,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
Application Question(s):
- Do you have an MBA degree?
Education:
Experience:
- CPG brand management: 5 years (Required)
- SPINS, IRI, and/or Nielsen data: 3 years (Required)
Work Location: In person