Job Description: Director of Media and Marketing
Boston Residency Required
Position Overview:
The District 7 City Council Office in Boston, MA, is seeking a professional and agile Director of Media and Marketing. This role is crucial in advancing the mission and priorities of the City Councilor's office by leading efforts in creating and managing marketing materials, maintaining digital platforms, and overseeing community outreach and engagement.
Job Summary:
The Director of Media and Marketing will be responsible for developing and executing comprehensive marketing strategies, managing social media, maintaining the office's website and app, creating graphics and flyers, updating the database, and managing the newsletter. This position plays a vital role in ensuring effective communication with constituents and promoting the Councilor's initiatives.
Key Responsibilities:
Marketing and Media Management:
- Develop and execute marketing strategies to promote the City Councilor’s initiatives.
- Design and produce marketing materials, including flyers, graphics, and videos.
- Manage social media accounts and create engaging content to enhance the office's online presence.
- Maintain and update the office's website and mobile app.
- Oversee the creation and distribution of newsletters and other informational materials.
Community Engagement:
- Develop and implement community engagement strategies to foster dialogue and participation among residents through social media.
- Address constituent concerns and facilitate communication between the Councilor's office and the community through social media.
Database and Content Management:
- Update and maintain the office's database to ensure accurate and up-to-date information.
- Use data analysis tools to monitor engagement and measure the effectiveness of marketing campaigns.
Strategic Partnerships:
- Build and maintain relationships with local media outlets, community organizations, and stakeholders.
- Collaborate with external partners to enhance marketing efforts and maximize community impact.
Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- At least 2 years of experience in marketing, media management, or related roles.
- Proficiency in graphic design, social media management, and website maintenance.
- Excellent communication, interpersonal, and organizational skills.
- Experience working in multicultural and underserved communities.
- Proficiency in Microsoft Office Suite and familiarity with data analysis tools.
-Experience developing and implementing communications strategies.
-Ability to create and work within a yearly, quarterly and project budget.
-The ability to take knowledge and transform it into exciting and useful messages, and disseminate it to the appropriate audiences through the best communication channels.
-Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new ideas and initiatives.
-Proficiency in all Microsoft Office products.
-Ability to prioritize and follow through effectively.
-Strong interpersonal communication skills with the ability to effectively communicate, both written and verbal, in a professional manner that supports the ability to establish and maintain effective working relationships across all levels of the D7 office and community stakeholders.
-Strong organizational skills, the ability to prioritize, and the ability to coordinate multiple projects with minimal supervision.
-Ability to work in team settings to show flexibility and versatility.
-Ability to learn additional software applications.
-Ability to self-motivate and thrive in a complex and rapidly changing environment.
-Ability to work with strict confidentiality requirements, as well as utilize good judgment in the preparation and distribution of confidential information.
-Ability to learn PR campaigns that deliver measurable results and meet objectives.
-Ability to think both creatively and strategically.
-Inquisitive, resourceful, and deadline-oriented, with great follow-up and reporting skills.
-Creativity in securing coverage and buzz with traditional outlets
Physical Demands:
- Ability to sit, stand, walk, reach, and use hands and fingers for extended periods.
- Ability to lift and move supplies up to 30 pounds.
- Ability to read computer screens, mail, and email, and talk on the phone.
- Ability to drive an automobile and possess a valid driver’s license.
Work Environment:
- Professional and deadline-oriented environment in an office setting.
- Interaction with internal staff members and constituents.
Job Type:
- Full-time
- Schedule: Mon - Fri, 9am to 3pm (30 hours per week); Mon - Fri, 9am to 5pm, and flexible as needed for Sat, Sun, and evenings.
- Comp-time provided for extended work schedules.
- 2 weeks vacation.
Benefits:
- Health, free eye, and dental care.
Salary:
- $60,000 - $70,000 per year
Job Types: Full-time, Part-time
Pay: From $20.00 per hour
Expected hours: 30 – 32 per week
Schedule:
- Day shift
- Monday to Friday
Work Location: In person