Join All Heart Homecare, a leading homecare agency dedicated to enhancing lives in the comfort of homes across NYC's five boroughs for over a decade. We are seeking a motivated and dynamic Marketing Specialist.
The Marketing Specialist will play a crucial role in the development, execution, and optimization of comprehensive marketing campaigns aimed at driving the company's growth and achieving its objectives through both traditional and digital marketing strategies. This role demands creativity, analytical skills, and a strategic mindset to effectively promote the agency's services and enhance its brand presence.
Responsibilities:
· Design, implement, and manage innovative marketing campaigns that align with the company's goals, including newspaper ads and flyers.
· Produce high-quality marketing materials such as brochures, flyers, and branded souvenirs.
· Conduct market research to understand competitor strategies and target audience preferences.
· Develop and manage PPC campaigns on Google Ads and social media platforms to maximize return on investment (ROI).
· Oversee the company website's performance, implementing SEO best practices and making necessary adjustments to enhance online presence.
· Conduct thorough analyses of campaign outcomes, website traffic, and overall marketing efficacy.
· Generate comprehensive reports detailing marketing metrics, insights, and ROI, and present these findings to upper management with recommendations for strategic adjustments.
· Collaborate closely with other departments to ensure that marketing initiatives are integrated and aligned with the company's overall objectives.
· Coordinate with external vendors and agencies as required to facilitate the execution of marketing activities.
Requirements:
· Strong knowledge of PPC campaigns, including Google Ads and social media advertising.
· Proficiency in creating effective landing pages and optimizing for conversion.
· Experience with content creation and production of marketing materials.
· Solid understanding of SEO practices and website analytics tools (e.g., Google Analytics).
· Excellent analytical skills with the ability to interpret data and provide actionable insights.
· Strong communication and presentation skills, capable of conveying complex information clearly and persuasively.
· Creative mindset with a keen eye for design and branding.
· Advanced English (both verbal and written)
· Homecare experience is highly preferable.
Apply Now!
We offer:
- Medical
- Dental
- 401k
- Paid time off
- Commuter Benefit Program
- Company snacks and team events
- A positive, motivating work environment
- Rewards Program
- Full-time (Mon – Fri)
Work Location: In-office
Job Type: Full Time
Salary: $70,000 - $80,000
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Schedule:
Ability to Relocate:
- Brooklyn, NY 11229: Relocate before starting work (Required)
Work Location: Hybrid remote in Brooklyn, NY 11229