Job Title: Conversion Specialist
Location: Tustin, CA
Position Overview: We are seeking a proactive and ambitious Conversion Specialist to join our dynamic team to optimize and manage the conversion rates for our marketing campaigns. In this role, you will perform analysis and testing to determine the best strategies for our company with the goal of improving our sales conversions.
To become successful in this position, you should be passionate about digital marketing and have a firm grasp of key concepts and skills, such as A/B testing and web analytics. A top-notch conversion specialist should have a portfolio of campaigns behind them and be able to improve conversions with their expertise.
About Us: FYDI is a global company that offers outsourcing solutions. We're expanding globally and establishing our footprint in the US, making this an exciting time to join us.
As one of the first members of our US team, you'll have the unique opportunity to build something from the ground up and gain exposure to various facets of Marketing.
Key Responsibilities:
· Developing marketing strategies to increase conversions from online sales.
· Working with various digital marketing tools and platforms to manage accounts.
· Providing feedback to the rest of the marketing team on sales, funneling, and conversions.
· Assisting in the creation and management of marketing campaigns.
· Participating in strategic sessions relating to marketing and digital profiles.
· Training members of the marketing team in conversion skills.
· Monitoring key metrics and maintaining conversion rates for the business.
· Conducting performance tests, such as A/B testing, bottleneck analysis, and usability testing.
· Explaining indicators and performance to management.
· Ensuring that all marketing content follows conversion-related best practices.
Requirements:
· A bachelor's degree in marketing, digital marketing, or strategic brand communication.
· At least 1 year experience in a marketing conversion role or digital marketing.
· Experience using conversion assistance tools, such as Google Analytics and HubSpot.
· Proficiency with Content Management Systems (CMSs), such as WordPress.
· A customer-focused and goal-oriented mindset.
· Knowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics.
· A strong technical foundation or background in digital marketing.
· Critical thinking and attention to detail.
· Strong communication skills.
What We're Looking For:
· A self-starter with a proactive attitude and a strong desire to learn and grow.
· A growth mindset and the ability to adapt to change in a fast-paced startup environment.
· Ability to work independently and as part of a team.
What We Offer:
· A chance to be a part of a growing global company and make a significant impact.
· Exposure to different areas of Marketing and Sales.
· Opportunities for professional development and career advancement.
· A collaborative and supportive work environment.
· Competitive salary and benefits package.
Join us and be part of building something extraordinary!
FYDI Global is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $22.60 - $26.44 per hour
Expected hours: 40 per week
Benefits:
Experience level:
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Sales: 2 years (Required)
- Digital marketing: 3 years (Required)
Ability to Commute:
- Tustin, CA 92780 (Required)
Ability to Relocate:
- Tustin, CA 92780: Relocate before starting work (Required)
Work Location: In person