Role: Growth Marketer
Market Point: $120,000
Location: Denver / Remote: AZ, CA, FL, IL, MI, NV, OH, TX
Who Is Covered?
At Covered, we are focused on making insurance easy to understand and painless to purchase. We combine intuitive technology with a human touch to help consumers quote, compare, and purchase multiple insurance products in minutes. By partnering with lenders, financial institutions, and fintech companies, we deliver our personalized embedded insurance marketplace to their customers.
What Is Covered?
The best-in-class B2B2C embedded insurance marketplace built specifically for the mortgage, fintech and auto industries. We combine award-winning digital insurance experiences, innovative technology, and industry-leading compliance programs to help our partners build a fully digital insurance experience using our APIs, pre-built UI components, White Label platform, and full-service licensed stack.
About This Role
The Growth Marketer’s primary responsibility is to create and design marketing programs (campaigns and tactics) that will drive revenue for Covered and our Business Partners. They will work closely with our Business Development and Partner Success teams to deeply understand Covered’s Partners’ core business models and translate that knowledge into differentiated and effective marketing strategies that will be executed in a B2B2C mode. This role will ensure Covered’s brand remains consistent and captivating across the various industries we serve (Mortgage, FinTech, Auto, etc.) Beyond customer acquisition, this position will provide a 360 approach to scale conversions while driving customer engagement and retention. This role will fill in opportunity gaps across all funnels and optimize strategies to achieve our business goals and commitments. This role will combine a mix of high level strategic thinking while translating business programs into compelling marketing programs, complemented with a scrappy, roll up your sleeves approach that makes driving the business fun.
Yep, We Have Benefits!
At Covered, our cultural DNA is our brand! This position includes a competitive benefits package to include an extraordinary culture, medical, dental, vision, FSA, HSA, AD&D, Life Insurance, STD, LTD, 401(k), casual time off, and 11 paid holidays.
Role Accountabilities include, but are not limited to:
- Execute high-converting marketing strategies based on data and analytics translating into the build out of industry specific marketing programs e.g., email, SMS, video, etc.
- Identify opportunities to scale business, acquire new partners/consumers, and drives customer retention while addressing gaps
- Digital marketer; works closely with Partner Success and Business Development teams to build out Business Partner specific strategic marketing programs
- Mix of high level strategic thinking, translating business strategy into marketing programs, scrappy/roll up the sleeves to drive revenue growth
- Understand partner business models, translate into strategy for marketing programs that drive revenue
- Responsible for the creation of presentation materials containing marketing strategies and programs to be shared with Business Prospects and Partners with the goal of supporting the creation of and expansion of Business Partnerships
- Partners closely with Performance Marketing Specialist to ensure marketing programs are implemented and executed flawlessly
- Provides Business Partner and industry (Mortgage, FinTech, Auto, etc.) knowledge and insights to peers in marketing to support the creation of world class content and materials
- Optimize and monitor campaign strategies across all marketing channels and provide reporting on key metrics both to internal and external stakeholders
- Development of both B2C marketing content to drive campaign conversion in addition to B2B thought leadership content to support the Business Development selling cycle
- Manage and prioritize multiple projects simultaneously, from concepts to deliverables
- Work is thorough with attention to detail
- Excellent written and verbal communication skills
- Strong aptitude for technology and other office productivity tools, with an aptitude to learn new software and systems
- Ability to work independently and as a collaborative member of a team
- All other duties as assigned
Essential Role Requirements (Must be able to be performed with or without reasonable accommodation):
Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks, accountabilities and/or experience requirements may be changed, added to, removed, amended, deleted and modified at any time by management with, or without prior notice.
We are an equal opportunity employer and do not discriminate on the basis of any protected attribute, protected under applicable law. We make reasonable accommodations for applicants' and employees' religious practices as well as any mental health or physical disability needs. Employment decisions, including hiring decisions, are based on performance experience.
This job description is intended to provide information essential to understanding the scope of this position and the general nature and level of work performed by job holders within this position. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position.
We are an equal opportunity employer and we do not discriminate on the basis of any protected attribute, protected under applicable law. We make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.