Job Overview:
We are seeking a highly skilled and motivated Marketing Manager to join our team. To be successful in this role you must have a deep understanding of the benefits and admission process of the potential residents to the assisted living facility. The ideal candidate is a self-starter, hardworking, and assertive individual who'd excel at increasing residents' census. This position reports to Administrator and/or Case Manager and will contribute to the organization’s growth.
Duties:
· Develop and execute marketing strategy and techniques altered specifically to promote our Facility to potential stakeholders
· Generate referrals by establishing and maintaining long lasting relationships with relevant departments in hospitals, nursing homes, rehab facilities, independent living programs and other community resources
· Prescreen potential referrals considering Facility profile and services provided
· Evaluate benefits and ensure smooth admission process for the potential residents to the assisted living facility
· Collaborate with all Facility departments to obtain full understanding of Facility day-to-day operations. Monitor progress and submit reports to Facility Administration
· Manage the company's online presence, including website, social media platforms, and email marketing campaigns
· Oversee the creation of marketing materials such as brochures, flyers, and advertisements
· Monitor and manage the marketing budget to ensure cost-effective strategies
Qualifications:
· Proven experience in the healthcare industry
· College degree in Marketing, Business, or a related field preferred
· Ability to get creative and sustain long lasting and positive relationships
· Excellent copywriting skills with the ability to create engaging content
· Proficient in Microsoft Office Suite Programs
· Experience in budgeting and managing marketing expenses
· Familiarity with print advertising, email marketing, performance marketing, and content marketing strategies
· Strong analytical skills with the ability to interpret data and make data-driven decisions
· Excellent communication and interpersonal skills
If you are a results-driven marketer with a passion for driving business growth, we would love to hear from you. Apply now to join our dynamic team as a Marketing Manager!
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
Work Location: In person