About Kids on the Move (KOTM):
KOTM was established forty years ago with the mission of “Empowering Families, One child at a Time”. We do this through innovative programs that specialize in child development services that support not only the child but also aim to provide education and support for parents. Our services include Autism Center, Early Head Start, Early Intervention, childcare and respite services. We receive funding for these programs through donations, federal and state grants as well as fee for services.
We are embarking on a critical goal that will keep KOTM going for the next forty years by raising $150M that will be used to build a state-of-the-art facility that will allow us to double and possibly even trip the number of families we are able serve in Utah County. Our VP of Marketing will work closely with our Development Team and C-Team to help us reach this important goal.
Job Summary:
Kids on the Move (KOTM) seeks a Vice President of Marketing to lead and manage its marketing and communications efforts. This role involves strategic planning, team leadership, and collaboration to promote the organization’s mission and programs. The VP of Marketing will develop and implement marketing strategies to enhance visibility, engage stakeholders, and support fundraising initiatives.
Key Responsibilities:
Strategic Planning and Execution:
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Develop and implement a strategic marketing plan that aligns with the organization’s mission and goals.
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Conduct market research and analysis to identify trends and opportunities.
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Oversee the execution of marketing campaigns across various channels.
Team Leadership and Development:
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Lead, mentor, and manage the marketing and communications team.
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Set performance goals, provide feedback, and support professional development.
Brand Management and Public Relations:
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Maintain a consistent brand identity and manage public relations efforts.
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Develop media relations strategies and act as a spokesperson when needed.
Digital Marketing and Analytics:
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Oversee digital marketing initiatives, including social media, email marketing, and website management.
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Utilize data analytics to measure and improve campaign effectiveness.
Content Creation and Storytelling:
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Oversee the creation of content that communicates the organization’s impact.
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Ensure consistent messaging across all marketing materials.
Fundraising and Donor Engagement:
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Collaborate with the development team to support fundraising efforts.
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Develop campaigns to engage donors and highlight the organization’s needs.
Community and Stakeholder Engagement:
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Engage community members and stakeholders in the organization’s mission.
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Promote events and initiatives to build community support.
Budget Management:
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Develop and manage the marketing budget.
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Track expenditures and report on ROI to the Executive Director and Board of Directors.
Cross-Functional Collaboration:
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Collaborate with program, development, and operations teams.
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Participate in senior leadership meetings to contribute to overall strategy.
Qualifications:
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Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s degree preferred).
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10+ years of marketing experience, with 5+ years in a senior leadership role.
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Strong community presence and network.
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Proven success in developing and executing marketing strategies.
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Strong leadership and team management skills.
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Experience in digital marketing, content creation, and brand management.
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Proficiency in marketing analytics and data-driven decision-making.
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Excellent communication and presentation skills.
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Passion for our mission and appreciation of the KOTM programs, our mission, and our role in the community.
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Successful track record creating and executing marketing strategy that produced revenue in excess of $100M.
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Must be data-driven and analytical-minded.
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Experience in the design and implementation of workflows and campaigns that helped guide leads through the funnels and customer relationships.
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Develop and execute comprehensive event marketing plans that align with the company goals and objectives.
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Excellent leadership, communication, and decision-making skills.
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Experience in digital and print marketing, content marketing, and social media marketing.
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Proven ability to plan and manage budgets.
Benefits
KOTM offers a wide range of benefits including 401k employer match, medical, dental, vision and many ancillary benefits. Additionally, KOTM offers a very generous holiday schedule that includes 30 days of KOTM specified holidays, PTO and sick time.
Legal Obligations:
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KOTM complies with all provisions of the EEO and ADA laws. KOTM is an equal opportunity employer and does not discriminate in its employment practices on the basis of race, color, religion, national origin, sex, sexual orientation, sexual identity, age, family status, military status, disabling condition, or other protected class.
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KOTM is an at-will agency. This job description is not to be construed as a guarantee of employment.
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KOTM will provide reasonable accommodation to applicants and employees with disabilities when it is necessary for the performance of the essential functions of a job. Should you need assistance in completing the application or at any other stage of the hiring process, or during employment, please notify us immediately. Your request and/or need for an accommodation will be kept confidential and only shared with individuals with a business need to know of the request.
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In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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All job descriptions are subject to change at the discretion of the Program Director in collaboration with the Human Resource Director.