Responsibilities:
- Develop and implement marketing strategies to drive brand awareness and customer acquisition
- Manage and optimize digital marketing campaigns across various channels, including performance marketing, email marketing, and social media
- Create engaging and persuasive copy for marketing materials, website content, and advertising campaigns
- Utilize marketing automation tools to streamline processes and improve efficiency
- Collaborate with sales team to develop effective sales enablement materials
- Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions
- Stay up-to-date with industry trends and best practices to ensure the company's marketing efforts are innovative and competitive
Skills:
- Proficiency in WordPress for website management and content creation
- Strong copywriting skills with the ability to craft compelling messaging
- Experience with performance marketing techniques to drive conversions and ROI
- Knowledge of email marketing best practices, including segmentation, automation, and A/B testing
- Familiarity with marketing automation platforms such as HubSpot or Marketo
- Understanding of sales processes and ability to collaborate effectively with sales teams
- Experience in e-commerce marketing, including product launches, promotions, and customer retention strategies
- Familiarity with print advertising tactics for offline marketing initiatives
- Proficiency in Adobe Creative Suite for designing marketing materials
- Strong budgeting skills to effectively allocate resources and track ROI
If you are a motivated marketer with a passion for driving results, we want to hear from you! Join our team as a Marketing Manager and help us take our brand to the next level.
Job Type: Full-time
Pay: $40,000.00 - $68,975.56 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 3 years (Required)
- Dental terminology: 3 years (Required)
Work Location: In person