Job Summary:
Market the residence through building positive relationships with referral sources, qualified prospects, and educating them on the residence’s philosophy and services. Guide prospects through the decision making process.
Duties:
Networking
- Seek and build positive relationships with the surrounding community, particularly referral sources.
- Assist in educating employees as to their role in marketing and presenting the residence.
- Join community groups and attend meetings to build good will in the surrounding area, educate members about your residence, and develop positive relationships.
- Attend seminars, read books and publications, and participate in any company training for marketing and sales.
- Assist with other duties as assigned.
- Assist to plan, coordinate and host events for Sales & Marketing.
- Assist SMD with community advertising and promotion efforts.
Assist in developing and implementing an effective sales plan to include:
- Visiting with referral sources
- Hosting events at the residence for qualified prospects and referral sources
- Placing advertisements in newspapers
- Mailing promotional information to prospects
Sales
- Maintain up-to-date records of all communication with prospective customers using the appropriate system, and track each prospective customer from initial contact to the final decision.
- Possess and maintain a strong knowledge of the residence, its benefits, the services provided, the customers, and employees.
- Maintain or exceed budgeted census, deposits and move-ins.
- Provide regular reports to the executive director regarding sales achievements, status of interested prospects, and implementation of the marketing plan.
- Assist Sales & Marketing Director (SMD) with timely response to inquires and professional referrals using and completing Inquiry Forms for each inquiry.
- Conduct tours of the community for potential residents, residents' famlies, referral sources and guests in the absence of the SMD.
- Assist with scheduling sales calls, visits and tours.
- Prepare, coordinate and ensure completion of admission documents.
- Act as move in coordinator for the community to ensure the move in process goes smoothly for each new resident.
- Assist to ensure that Move In Checklist and resident orientation process is completed to company standards.
- Assist to maintain the sales data base to ensure it is accurate
Build positive and trusting relationships with prospects through:
- Listening to the needs of the prospect.
- Asking questions to acquire more information about the prospect’s situation and concerns.
- Presenting the benefits of the residence to the prospect and how the prospect’s needs can be met.
- Introducing prospects and their families to other employees, residents and families and providing opportunities for them to experience the benefits of the residence.
- Following-up with prospects regularly, based on their needs and time frame.
- Guiding the prospect to make a decision that best meets their needs.
Move-In Process
- Provide the family with all move-in paperwork and ensure that it is completed and returned within the specified time frame prior to move-in.
- Work with the wellness nurse and resident services director to schedule an assessment with the resident.
- Inform all employees of the pending move-in date and the necessary information about the resident.
- Assist the resident and their family with the transition process through on-going communication, sensitivity and reassurance.
Job Type: Full-time
Pay: From $55,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
License/Certification:
- Driver's License (Preferred)
Ability to Commute:
- Madison, WI 53705 (Required)
Ability to Relocate:
- Madison, WI 53705: Relocate before starting work (Required)
Work Location: In person