Digital Marketing Specialist
Dayton, Ohio
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. It has been named a Top Agency by BtoB Magazine; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer.
We are looking for a Digital Marketing Specialist to join our team. The role requires a blend of search engine marketing, social media, website, project and metric tracking, and account management support. This position reports to the Director of Media Strategy.
RESPONSIBILITIES:
- Assisting in client proposal development through competitive research, keyword research, audience segmenting, etc.
- Tracking client digital marketing budgets and ensuring nothing is over or underspending
- Assisting in reporting, data pulling, etc.
- Assisting in development and execution of digital ad campaigns
- Optimizing content or assisting in copywriting to ensure webpages are optimized for search engines
- Monitoring web activity and identifying opportunities to improve user experiences
- Assessing effectiveness of campaign tests and proposing additional optimization opportunities
- Ensuring clients are well-cared for, and receive prompt responses to edit requests, questions, or concerns
REQUIREMENTS:
- 2 to 5 years of experience in a communications or marketing agency/department environment
- 1-3 years of working with digital marketing efforts in social media, search engine marketing, email, or other related activities
- Strong copywriting skills, attention to grammatical detail
- Can receive constructive feedback, without being afraid to share their ideas for improvement or optimization
- Multitasks and has good project management and organizational skills
- Attention to detail, communicates clearly and courteously via telephone and email as well as in person; possesses or is willing to develop strong presentation skills
- Has a strong work ethic in a team environment; is a self-motivated go-getter who can drive projects to completion while respecting other perspectives and personalities
- Exercises common sense
- Doesn’t take self too seriously; possesses a good sense of humor
- Some travel may be required to support large client trade shows
PREFERRED EXPERIENCE:
- Bachelor’s degree or equivalent experience in communications or marketing
- Working knowledge of Marketo, Pardot or other marketing automation platforms, CRMs, Google Analytics or related software.
- Experience with search engine marketing platforms including Google Ads and Microsoft Ads.
- Experience writing and scheduling social media posts and monitoring social media advertising (Facebook, Twitter, LinkedIn)
- Past work with industrial companies
- Bonus: Experience in other digital or traditional media channels
BENEFITS:
- Vacation pay
- Holiday pay
- Personal time
- Sick time
- 401k with Employer match
- Medical
- Dental
- Vision
- Long-term and Short-term disability
- Parental leave
- Flexible hours
Job Type: Full-time
Pay: $45,000.00 - $60,000.00 per year
Schedule:
Education:
Experience:
- Marketing Agency: 2 years (Required)
- Marketo: 1 year (Preferred)
- Pardot: 1 year (Preferred)
- Digital marketing: 3 years (Required)
- Google Analytics: 3 years (Required)
- Microsoft Excel: 3 years (Required)
Work Location: In person