Experienced Automotive Business Development Center Manager
Looking for a Great Career in the Automotive Industry??...........HOFFMAN HAS IT!!
Hoffman Ford has been serving generations of families in central PA for over 70 years. We are a large family-owned dealership owned and operated by our forward-thinking CEOs who are seeking a highly motivated, team-oriented, Business Development Center Manager to join our team full time. We are looking for a high energy individual with a minimum of 2 years prior automotive BDC management experience along with a background in marketing. So, if you enjoy meeting people, are humble, have a personal drive to succeed and want to win everything you do, have the prior experience and marketing knowledge we are looking for then we want to hear from you!
As Hoffman Ford continues to grow and we need to add this role to our team to handle our additional growth. This year is going to be an even BIGGER year of growth opportunity for us as we have recently become Ford Motor Company’s only Certified Elite Dealership for Ford Electric vehicle sales and service in the Central PA area! With our brand-new state-of- the-art Dealership and already having success in selling and servicing gasoline powered vehicles this gives us and you a HUGE opportunity to help with and enjoy in our continued success! Some of the amenities we have to offer to not only our customers but also to all of our team members are:
· Largest Indoor Ford Showroom in the Central PA Area
· Customer Relaxation Lounge with Double sided Fireplace and multiple 65” TV’s
· Largest Ford Parts & Merchandise/Accessories Center in the Central PA Area
· Largest Multi-Lane Ford Service Drive in the Central PA Area
· Future Express Café for employees and customers enjoyment
· Large Covered New Vehicle Delivery Area
· Large On-site Service with Rental/Loaner vehicles
· Largest Ford Commercial Vehicle Center in the Area
· Largest Ford Certified Collision Center in Central PA Area
· Fords ONLY Certified Elite Dealer for EV Sales & Service in the Central PA Area
Great facility, great environment, great team, and a great opportunity makes this the perfect opportunity for an individual who wants to grow with us as part of a very successful and established family operated Dealership!
Job Responsibilities: The Automotive Business Development Manager is the direct Supervisor of the Automotive BDC Consultants and will be responsible for the following but not limited to: managing the BDC Consultants, ensuring that department metrics and goals are met in relation to customer contacts, appointments set, and appointments show and sold. The BDC manager will also be responsible for our online reputation management, online social media presence, online marketing, and digital marketing. This will include but again will not be limited to being responsible for helping create and executing marketing campaigns, social media campaigns, analyzing campaign performance, working directly with our Ad agency and managing our online advertising budgets for SEM, as well as helping to maintain our website(s), Google Business pages, business profiles, Search engine optimization, 3rd party lead providers and creating video content for our advertising platforms. This position will also be tasked with being creative and developing new business or business opportunities for the dealership as a whole as well.
Again, this is an exciting opportunity for the right person, so if you have the passion for internet sales, business development, and digital marketing this is the trifecta and we would love to hear from you and hopefully have you join us as part of our dynamic team!
Duties & Responsibilities:
· Ensure that department metrics and goals are met in relation to appointments set, appointments show and sold for Internet and Inbound phone leads
· Maintain and increase ROI levels set by the company
· Assist in the process of generating the sales of vehicles, service, aftermarket products and finance products
· Assist in the training of sales and the BDC Consultants as it relates to the e-Sales office functions
· Be proficient in dealing with customers via telephone and email
· Measure and maintain performance levels set by the company
· Compile all necessary reports on a timely basis
· Manage BDC employee schedules
· Measure, monitor and report all shows and sales (delivered) deals by the BDC Consultants for commissions and bonus
· Hiring, evaluating, managing, counseling, terminating and disciplining of all BDC personnel
· Effectively utilize CRM (eLeads) and Lead Management tools
· Create and Install processes and train employees
· Be knowledgeable about sales & service processes, business philosophy, and Ford products/programs and features
· Help Train staff on all processes and best business development practices
· Follow behavioral expectations consistent with the Company's visions/values
· Online Reputation Management skills and public relation skills
· Online Marketing and Digital Marketing skills
· Social Media Management and Engagement
· Excellent written and verbal communication skills
· Analytical and data-driven mindset with experience in Google analytics
· Ability to create targeted email marketing campaigns and newsletters
· Others duties and responsibilities as assigned
Required Skills & Qualifications:
· Experience in search engine optimization (SEO) and search engine marketing (SEM) is preferred
· Bachelor's degree in Marketing, Business Administration, or a related field is preferred
· Basic graphic design skills and familiarity with Adobe/Photoshop/Video editing software is a plus
· Superior interpersonal skills
· Team Player with a winning attitude
· Great listener and communicator in person, on the phone, via text, or email
· Ability to excel under pressure & keen focus on being results driven!
· Proactive and responsive; the ability to problem solve quickly
· Exceptional multi-tasking skills
· Organization skills and document management for compliance purposes
· Time management skills
· Professional appearance
· Upbeat and Outgoing personality
· Willingness to learn new things and participate in ongoing training
· Basic math knowledge
· Excellent Computer / iPad skills and IT knowledge.
Company Benefits:
· Health Insurance (Medical, Dental & Vision)
· 401K Plan
· Life Insurance (Whole & Term)
· Short/Long Term Disability Insurance
· AFLAC
· Pet Insurance
· Paid Holidays
· Vacation / Paid Time Off (PTO)
· Sick Time
· 20% Verizon Wireless Discount
· Holiday Savings Plan / Christmas Club
· Ability to purchase discounted luxury suite tickets for Hershey Bears Games, Concerts and other events at the Giant Center or Hershey Park Stadium
· Discounts on New and Used Vehicles, Parts& Accessories, and vehicle Service
Job Type: Full-time
Pay: $40,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Supplemental pay types:
- Bonus opportunities
- Commission pay
Travel requirement:
Experience:
- Business development: 2 years (Required)
- Marketing: 1 year (Required)
Ability to Commute:
- Harrisburg, PA 17112 (Preferred)
Ability to Relocate:
- Harrisburg, PA 17112: Relocate before starting work (Preferred)
Willingness to travel:
Work Location: In person