The Media department is responsible for one of the largest areas of marketing investment for AHM and includes both National and Regional initiatives.
The Marketing Sr. Specialist supports both the Department Head and Group Lead on model and brand launches as well as broader initiatives including but not limited to Gaming and Corporate Social Responsibility efforts.
Additionally, the Marketing Sr. Specialist drives strategies and tactics particularly in Paid Search, Digital Media, Addressable, Programmatic, among others – all enhanced through data and ad-tech platforms. This includes identifying best practices, driving innovation, and executing plans efficiently and effectively to deliver on KPIs.