HS Supplies is a leading manufacturer of fertilizers and home and garden products. Our innovative and high-quality solutions help gardeners and homeowners achieve the best results. We are committed to excellence and providing top-notch products that enrich our customers' lives. To apply please include a cover letter with your resume.
Job Description:
We are seeking a highly skilled Marketing Director with a strong specialization in Amazon, Search, and Social paid advertising. The ideal candidate will have 3-5 years of proven experience in managing and optimizing paid advertising campaigns across these platforms, demonstrating quantifiable success and an analytical approach to digital marketing.
Key Responsibilities:
- Develop, manage, and optimize paid advertising campaigns on Amazon, Google Search, Meta (Facebook/Instagram), TikTok, and other relevant platforms.
- Conduct thorough keyword research, audience targeting, and competitive analysis to enhance campaign effectiveness.
- Analyze campaign performance data to provide insights and recommendations for continuous improvement and maximize ROI.
- Manage advertising budgets efficiently, ensuring alignment with company goals and optimizing for the best outcomes.
- Collaborate with creative and content teams to develop compelling ad creatives and landing pages that drive conversions.
- Stay current with industry trends, platform updates, and best practices to maintain a competitive edge.
- Generate detailed performance reports and present findings and strategic recommendations to stakeholders.
- Identify and explore new advertising opportunities across emerging platforms and channels.
- Build and oversee an affiliate program.
- Additional needs as determined by management.
Requirements:
- 3-5 years of demonstrated experience in Amazon paid advertising, Google Search Ads, and social media advertising (e.g., Facebook/Instagram Ads).
- Proven track record of developing, executing, and optimizing successful paid advertising campaigns with measurable results.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in using advertising platforms and tools such as Amazon Advertising Console, Google Ads, Facebook Ads Manager, TikTok, and related analytics tools.
- Excellent communication and presentation skills, with the ability to convey complex data and insights clearly.
- Highly organized and detail-oriented, with the ability to manage multiple campaigns and deadlines simultaneously.
- Self-starter with a proactive approach to staying updated on industry changes and continually improving skills.
- Background in e-commerce or working with e-commerce clients.
- Bachelor’s Degree in a related field OR a combination of education and experience
Preferred Qualifications:
- Experience with additional advertising platforms (e.g., Bing Ads, Pinterest, LinkedIn).
- Relevant certifications (e.g., Google Ads Certification, Facebook Blueprint Certification).
- Background in e-commerce or working with e-commerce clients, particularly in the home and garden industry.
- Experience with Shopify.
How to Apply:
If you are passionate about digital marketing and have a proven track record in paid advertising, we would love to hear from you!
Join our dynamic team and contribute to the success of HS Supplies by driving impactful digital advertising strategies. We look forward to your application!
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HS Supplies is an equal-opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $85,000.00 - $100,000.00 per year
Benefits:
Experience level:
Schedule:
- 8 hour shift
- Monday to Friday
- No weekends
Application Question(s):
- How many years of Amazon Advertising Experience do you have?
Experience:
- Google Analytics: 3 years (Required)
- Facebook Advertising: 3 years (Required)
Location:
- San Diego, CA 92154 (Required)
Work Location: Hybrid remote in San Diego, CA 92154