Summary of Position: This role oversees the day-to-day marketing operations and develops the marketing, communication, digital, and experience strategies for Indiana Wesleyan University (IWU). This position is vital in ensuring consistent planning, development, and execution of the university's marketing, advertising, communication, public relations, experiences, website, and digital initiatives. The VP, working in conjunction with the EVP/Chief Innovation and Strategy Officer (CISO), plays a significant role in driving IWU’s growth and has responsibilities ranging from creative direction to communication, marketing, website, and brand strategies. Their goal is to ensure IWU’s marketing, communication, and digital efforts successfully assist the institution in outperforming its competition.
Duties and Responsibilities
- Marketing and Innovation
- Set marketing goals and objectives
- Plan, implement, and manage marketing strategy
- Drive department innovation within desired KPIs
- Create and maintain a successful brand that attracts students and engages alum
- Contribute to the overall growth of the institution o Create and present an annual marketing plan
- Design, plan, and execute effective marketing, communication, and advertising campaigns
- Data Analysis and Fiscal Management
- Use data and reports to make evidence-based decisions that demonstrate ROI
- Effectively and efficiently manage marketing budgets and resources to drive results and ROI
- Analyze current marketing strategy and suggest improvements
- Determine and track KPIs for the marketing department
- Team Leadership and Partnering
- Grow and develop the in-house marketing team to meet the institution’s needs
- Develop and manage strategic partnerships that drive marketing and organizational results
- Build a network of reliable external agencies and marketing professionals
- Supervise the marketing department, including three direct reports (Executive Director of Brand & Creative, Executive Director of Digital & Performance Marketing Experience, and Director of Communication)
- Industry Leadership and Growth
- Conduct market research and stay abreast of competitor positioning
- Stay up to date with the latest technology
- Stay up to date with the latest marketing best practices
- Demonstrate a passion for Christ and the university’s mission, vision, and values
Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.