Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team. Without you, we'd just be collectors of our own stuff.
We Need Someone Who Thinks (and Dreams) Digital.
Are you a great teammate who can support the creation of unique and engaging digital content across channels that brings products to life, while inspiring consumers to fall in love with Converse? Can you help drive business results, work with outstanding people who are passionate about their work and aren't afraid to try new ways of doing things? If so, come join our crew!
As the Digital Experience Strategy Specialist, you are a creative digital problem solver who will be a part of our global cross-functional team. You will be vital in creation and execution of our global seasonal storytelling and experiences for Converse.com and performance marketing.
Responsibilities include (but are not limited to):
Pre-Season:
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Collaborate with our global teams to build alignment around product, brand stories and supporting the creation of our seasonal storytelling calendar.
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Help support the planning of key seasonal stories and initiatives across the globe on our site and relevant digital channels and ensure regional partners are aware of, and aligned to, all details and timelines.
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Help capture geography investments in order to advise the digital storytelling across the globe for Converse.com. Help the Digital Experience Strategy Manager map global site refreshes and content placement for the season.
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Assist in the work with internal content teams and agency resources during the creation of storytelling content to help ensure the creative output aligns with objectives, achieves goals and delivers on time and budget.
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Partner and collaborate with the geography teams to ensure all product stories align against their business plans and marketplace activations.
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Support the team in seasonal briefing meetings that will inform cross-functional teams of the Seasonal Digital Roadmap and product stories inclusive of key limited-edition launches and Converse By You.
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Help QA content throughout production to ensure alignment with marketing styles and key investments by geography.
In-Season:
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Help coordinate global launch dates for Converse By You as well as limited-edition product launches, across all geographies with ongoing communication between global and geography teams.
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Stay tight with Geo partners to ensure each is tracking from an inventory/readiness perspective and communicate any updates to the Distributed team.
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Work closely with global analytics and UX partners to measure and react to seasonal business and digital experience results based on key initiatives and important metric targets.
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Work closely to monitor sell-thru and lead cross-functional site experience adjustments based on available inventory.
Post-Season:
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Partner with global analytics and Geo partners to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level.
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Gather feedback from key partners on documentation, opportunities and key takeaways season-over-season to track and implement improvements for processes and ways of working.
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Support team efficiencies by helping to coordinate consistent processes, documents, and meetings.
Qualifications:
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Bachelor's degree in Business, Marketing or related digital field along with 2+ years' experience supporting digital content development, working on editorial strategy and/or holding a similar role in digital marketing. ()
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Ability to coordinate multiple projects at various levels with different and converging timelines in a fast paced environment.
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Endlessly curious, resourceful, strong attention to detail and a team-player mentality, along with excellent problem-solving, communication and organizational skills.
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Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial standard methodologies. Also general understanding of UX, SEO and SEM is optimal.
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Knowledge and familiarity with creative briefing processes - briefing content creation, as well end-use digital experiences.
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In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music! Ideally a few of them.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.
Benefits
Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.