Marketing Director duties and responsibilities
Marketing Directors focus on developing marketing initiatives to increase the sales and profitability of an organisation. The precise duties and responsibilities of a Marketing Director depend on the organisation. However, their main duties and responsibilities include:
- Developing a long-term plan for the development of an organisation’s brand
- Working closely with the creative, marketing and sales teams to create advertising campaigns and promotions
- Developing and understanding the budgets for marketing research to inform the organisation’s marketing strategies
- Coordinating the marketing projects from beginning to end
- Attending meetings, marketing events and conferences
- Managing relationships with the corporate partners of the organisation
- Overseeing the brand marketing campaigns, once implemented
- Communicating the marketing plan with the marketing managers
- Coordinating all media contacts and ensuring that the company consistently gets print and digital coverage
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Overtime
Experience:
- Marketing: 3 years (Preferred)
Work Location: In person