You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.
CNA seeks to offer a comprehensive and competitive benefits package to our employees that helps them — and their family members — achieve their physical, financial, emotional and social wellbeing goals.
For a detailed look at CNA’s benefits, check out our
Candidate Guide
.
The Marketing Technology Specialist will be responsible for providing digital campaign and marketing intelligence support to further CNA’s business objectives.
JOB DESCRIPTION:
Essential Duties & Responsibilities
Performs a combination of duties in accordance with departmental guidelines:
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Serve as campaign operations support specialist and SME for the CNA organization with a focus on campaign planning, execution and analysis in support of CNA’s corporate and business unit objectives.
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Directly manage and execute marketing programs including, but not limited to, monthly email newsletters, event communications and individual/opportunity-centric email distributions.
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Review campaigns created by colleagues/fellow Marketo users to ensure consistency in assets and accuracy in execution.
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Compile and build high level executive communications with the support and oversight from Marketing Technology Director.
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Gain and maintain understanding of integrations between CNA’s marketing automation tool (Marketo), CRM platform (Salesforce), websites (
www.cna.com
, www.cnacanada.ca
, etc.) and data shared across platforms -
Provide metrics and data analysis from marketing automation platform and other web analytics and qualitative feedback tools, and assist with building reports circulated to business units.
-
Demonstrated eagerness to learn and collaborate in a fast-paced environment, paired with great attention to detail.
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Partner with manager on championing marketing automation best practices across the organization including the importance of data integrity, accessibility and measurability.
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Collaborate with manager on internal training efforts to ensure fellow Marketo users are properly informed and equipped to use Marketo effectively and in-line with industry/CNA best-practices.
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Participate in industry professional development opportunities to expand skillset/gain relevant certifications, and ensure CNA’s campaigns adhere to all required guidelines and are leveraging the latest tools/technologies applicable to CNA’s platform and business goals.
May perform additional duties as assigned.
Reporting Relationship
Typically Director or above
Skills, Knowledge & Abilities
-
Interested candidates should possess:
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Basic understanding of marketing automation tools (preferably Marketo) and B2B marketing automation techniques covering email, live event, webinar, trade show, and engagement programs, smart lists/filter logic, contact management, landing pages, etc.
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Interest in email creation, marketing automation, digital marketing and/or digital experience
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Working knowledge of GA4 (Google Analytics 4) specific to site traffic/event measurements, metric definitions and campaign reporting
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Solid knowledge of Microsoft Office suite (including strong Microsoft Excel skills) and the ability to learn and utilize other business related software systems
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Strong organizational skills including ability to prioritize, coordinate and manage multiple projects and project teams
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Strong analytic abilities and problem solving skills
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Effective presentation, verbal and written communication skills, with the ability to convey technical and business issues in a clear and concise manner
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Ability to work independently as well as in a team environment
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Deeply curious
Education & Experience
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Bachelor's degree in marketing, advertising, digital marketing, journalism or related field/discipline.
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3-5 years marketing experience preferred.
#LI-Hybrid
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CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process. To request an accommodation, please contact
leaveadministration@cna.com
.