In conjunction with the Director, Products and Service - Construction, will develop annual Market Analysis report and product action plans. Describing in detail the sales results, goals that we achieved, profitability, market trends, competitors'' actions and a prioritizes for the prior and upcoming years. Create detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu’s position in the marketplace.
This role will provide high value technical sales support to the Regional Sales team, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, surveys, application recommendations and presentations to achieve sales and profit objectives. Lead, coordinate and execute new product introduction programs to include, sales material, competitive comparisons, training, and sales support. Develop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentations. To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and customer Demo Days.
Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information. Develop appropriate action plans based on survey results.
Coordinate preparation and maintenance of marketing and advertising material for the assigned products. To include public relations, Internet and Extranet, trade shows, conventions, and Demo Days.
Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities. Must have advanced Microsoft Excel skills with the ability to analyze data and make recommendations to management.