The Digital Marketing Manager is responsible for developing, implementing and managing digital content marketing, email and social media programs to help BMH achieve its business, marketing, and patient care goals. Partners with stakeholders throughout BMH to identify and develop digital solutions to business problems and opportunities. Monitors and reports on channel performance and identifies strategies in response. Maintains expert knowledge on the latest digital marketing trends, products and services.
Identifies opportunities for engaging patients, prospective patients and other strategically important audiences.