Company Overview
Cohova Properties is redesigning the luxury vacation rental market by providing exclusive access to high-end homes in prime locations in Northwest Arkansas. We are a luxury hospitality + real estate company specializing in acquiring and managing premium branded short-term rentals. We’re working to become the leading hospitality brand in the luxury short-term rental space in Northwest Arkansas.
With Cohova, you become part of our Core Values-driven purpose to create a modern hospitality brand that combines a home's extravagant design, inspiring comfort, refined amenities, and exclusive privacy with Cohova's authentic Excellence in Hospitality.
Position Summary
This executive position is responsible for developing and leading Cohova’s plan to achieve its growth targets. The position will lead the full sales cycle and marketing for multiple channels across several geographic markets.
Responsibilities
Communicates frequently to clarify understanding of expectations, facilitate open dialogue within leadership and ensure that all company resources are clearly utilized to achieve annual strategic growth and operating goals.
Executes on securing annual property growth goals, working with property owners as account managers, actively working in the Cohova geographic footprint to establish corporate relationships building our executive stay program, and leading the team to grow the reach of active consumers staying with Cohova in its portfolio of luxury vacation rental properties.
The position reports to the Chief Operating Officer. Primary accountability is for establishing and maintaining systems that improve forecasting and attainment of annual goals.
Key Experiences
● Growth Management: Aggressively promotes the Company to maximize its reach and portfolio of luxury vacation rentals, prospecting, developing opportunities, negotiating, and closing partner agreements.
● Client Management: Establishes and maintains effective working relationships with partners and companies so that the needs of Cohova, partners, and companies are met.
● Marketing Management: Builds and maintains marketing strategies that support each of the Cohova markets and channels. This is the key challenge of the position as each market requires different strategies and sales execution.
● Talent Management: Hires talented, passionate, and hardworking employees to represent the Cohova brand, set goals, monitor work, measure, and evaluate results to ensure that individual and team objectives are met. Cultivates staff members for success in current roles and career growth. Conducts regular meetings with direct reports to create open communications within and across teams to drive success.
● Operations Collaboration: Collaborates with Operations to plan, organize, measure, and achieve results delivering an excellent experience to guests who stay with Cohova.
● Financial Management: Prepares, implements, and monitors the sales & marketing budget. Approves reports, budgets, revenue projections, asset management, etc., as needed. Analyzes financial reports and conducts regular one-on-one meetings.
Qualifications
● Bring immediate credibility to leadership through functional qualifications, financial acumen, leadership skills, and the highest levels of integrity.
● Demonstrate a history of success across multiple functions in sales & marketing.
● Collaborate across various departments and functions of the organization to understand key issues, establish an appropriate sense of urgency, and drive execution.
● Understand the importance of uncomfortable conversations and how to conduct and resolve difficult conversations.
● Resolve differences between team members and keep them working together in a common direction.
● Attract and retain outstanding talent as well as build and motivate high performance teams.
● Able to be flexible and multi-task; can work within an ambiguous, fast-moving environment, while also driving toward clarity and solutions.
● Ability to communicate clearly and concisely, orally and in writing.
● Demonstrate resourcefulness in setting priorities and guiding investment in people and systems.
● Anticipate opportunities/problems and implement change to grow the business.
● 7+ years of progressive experience in the hospitality or real estate industry with an understanding of asset management and guest experience.
Compensation & Benefits
Salary
$95,000 to $100,000 + bonus opportunities
Benefits
● Health, Vision, & Dental Insurance
● Flexible time off
● 401k - 5% Safe Harbor match
● Frequent Performance Assessments
● Company Discounts at all Properties
Equal Opportunity Statement
Cohova is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business, and are valued for their skills, experience, and unique perspectives. This commitment is embodied in company policy and the way we do business at Cohova.
As such, Cohova provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to age, sex, pregnancy, sexual orientation, gender identity or transgender status, disability, race, color, national origin, religion, military service, genetic information, or any other characteristic protected by applicable law.
Job Type: Full-time
Pay: $95,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Travel requirement:
Application Question(s):
- If offered the position of VP Sales & Marketing, do you consent to Cohova conducting a background check?
Ability to Relocate:
- Bentonville, AR 72712: Relocate before starting work (Required)
Work Location: Hybrid remote in Bentonville, AR 72712