DIRECTOR OF MARKETING
KARE is a fast-growing digital labor marketplace for senior living communities and caregivers (who we call “Heroes”) . We're looking for a Director of Marketing to join us as we revolutionize staffing solutions in this industry.
We are searching for an experienced, funnel-obsessed Director of Marketing to develop and lead operations, production, and execution of marketing initiatives anchored in HubSpot. The Director of Marketing must have HubSpot experience including using data to achieve business objectives, building automated marketing campaigns, and optimizing engagement in each step of the funnel.
You will
- Increase and optimize website traffic, lead generation, audience identification/targeting, and conversion.
- Manage marketing databases including segmentation, data standardization, and ongoing data hygiene.
- With the support of a Marketing Campaign Manager, flawlessly build and execute HubSpot initiatives, including emails, automations, landing pages, lead forms, segmentation development, reporting / analysis, and campaign optimization.
- Analyze reporting to extract key learnings to share with the broader team to improve future campaign performance.
- Work with Marketing Campaign Manager to launch, track, and optimize campaign performance, including Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, and Google Tag Manager.
- Work directly with sales and regional reps to identify ways to optimize existing marketing initiatives, automate processes, and launch new campaigns that will increase internal operational efficiencies and improve funnel engagement.
You bring
- (Required) Minimum of 2 years of experience with HubSpot. (Certifications are a plus!)
- 3 years of experience in a digital marketing role in a corporate or agency setting.
- 3 years of experience in marketing automation and campaign development.
- Strong interpersonal, organizational, project management, and time management skills.
- Strong written and verbal communication skills.
- Bachelor's degree in marketing, digital technologies, or relevant experience.
Platforms
- Hubspot (required)
- Google Ads
- Google Analytics
- Google Tag Manager
- Meta Ads
- Monday.com (or other project management platform)
- PowerBI
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Work Location: Remote