As the Marketing Director at Himmel Hospitality Group, you will play a key role in shaping our brand image and engaging our audience through relationship building, outreach, and community involvement. You will be responsible for developing a cohesive marketing plan across all brands, including all budgets and sales expectations with goal targeted initiatives as well as planned activities for multiple digital platforms and channels.
KEY RESPONSIBILITIES:
- Development of a cohesive Marketing Plan with expansion capabilities
- Development and mentoring of HHG Marketing Manager
- Collaboration and inclusivity with Sales Director, specifically to push overall revenue among all restaurants
- Collaboration with all other internal teams to align social media efforts with broader marketing initiatives
- Development and execution of a content strategy that resonates with our audience and promotes our restaurants and overall brand
- Create and curate engaging and visually appealing content, including images, videos, and print media
- Procure photographers, videographers, and artists in line with our brand
- Consistent interaction with our followers; respond to comments, messages, and reviews, and foster a sense of community around our brand
- Plan and execute a social strategy that drives traffic to our restaurants
- Develop a loyalty/recognition and rewards program for our customers to improve experience and build a consistent following
- Utilize social media analytics tools to track the performance of posts and campaigns, providing regular reports and insights to the management team and making data-driven recommendations for improvements
- Utilize Mail Chimp to create engaging email blasts, target audiences for specific moments and events
- Review presence for all key positions on LinkedIn, Instagram, TikTok
- Engage with local influencers to foster relationships, enhancing our exposure and reach
- Ensure content is captured in real time during service, onsite/offsite events, and other key moments
- Evaluate and further develop our websites and media as needed
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field preferred
- Proven experience in managing social media accounts for a restaurant hospitality organization
- Excellent written and verbal communication skills
- Working knowledge of Mail Chimp and other digital communication platforms
- Proficiency in using social media management tools and analytics platforms
- Creative thinking and an eye for visual aesthetics
- Knowledge of the hospitality industry, including new restaurant openings, chefs of note, and culinary influencers
- Ability to work collaboratively and manage multiple tasks effectively
- Demonstrated passion for food and hospitality
- Self-reliant in generating, editing, and producing social media content across various platforms
- Working knowledge of the Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
LIFE AT HHG:
- A professional and modern office environment that was recently renovated
- A supportive, inclusive atmosphere and a team that values your contributions
- An attractive and competitive compensation package
- A generous and well-rounded benefits program featuring a competitive vacation plan, pre-tax commuting and/or parking benefits, dining discounts, holiday closures, company-subsidized medical, dental, and vision plans, and much more
Job Type: Full-time
Pay: From $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
Ability to Relocate:
- Boston, MA 02116: Relocate before starting work (Required)
Work Location: In person