Role: Product Marketing Manager, Partnerships
Location: Remote (California)
Duration: 3 Months Contract
Client: Lyft, Inc.
Job ID: 369902
Description:
We’re looking for a results-driven Product Marketer to lead marketing efforts for our growing portfolio of partners. This role will entail a combination of partner and product strategy, cross-functional collaboration and developing positioning and go-to-market strategies for new partnerships and products.
Responsibilities:
- Leverage user insights to develop and drive a strategy for products in conjunction with the Strategic Business Development, Product and Engineering teams
- Be the voice and expert of the partner’s audience and Lyft’s riders
- Work cross-functionally with Strategic Business Development, Product, Design, Research, Operations, Brand, Support, etc. to fuel ongoing partner awareness, adoption and go-to-market launches
- Rapidly experiment and iterate to increase conversion and product usage
- Develop close working relationships with partner organization’s marketers and team
- Identify new types of partners and products based on user research, passenger behavior, and market trends
Experience & skills:
- Bachelor’s degree 6-8+ years’ experience in marketing with 2+ years in product or partnerships marketing
- Experience in applying consumer insights to inform and optimize the customer experience Full funnel experience: From awareness through engagement and retention
- Analytical thinker and experience in data-driven marketing.
- Results driven with the ability to analyze complex data to inform strategic decisions.
- Experience developing strategies to solve ambiguous and complex problems
- Thrives in fast-paced environments and can adapt quickly to shifting priorities.
- Must have bias toward action and ability to identify and simplify problems
- Strong interpersonal skills with the ability to collaborate, manage expectations and work cross-functionally with both analytical and creative teams
- Very strong written and verbal communication skills
Job Type: Contract
Pay: $90.00 - $102.00 per hour
Education:
Experience:
- marketing: 6 years (Required)
- partnerships marketing: 6 years (Required)
- Product marketing: 6 years (Required)
- applying consumer insights: 6 years (Required)
- developing strategies: 6 years (Required)
Work Location: Remote