Part-Time Social Media Marketing Specialist
About Our Organization:
Catskill Animal Sanctuary is a Saugerties, NY refuge for 11 species of farmed animals rescued from neglect, abandonment, and industry. We are widely recognized as one of the world’s leading teaching sanctuaries. In addition to rescue and lifetime sanctuary, CAS offers signature programming aimed at encouraging humanity to adopt plant-based living: custom virtual and in-person tours, LEAP, a year-long alternative to 4-H, and an exciting partnership with New York City’s Mayor’s Office of Food Policy, available to K-12 classrooms in all five NYC boroughs! Now in our 24th year, we are guided by our motto “Love Spoken Here” in all that we do, from how we work with the animals, to how we engage with each other and our audiences, whether in person or online. Thanks for your interest in joining us!
About The Position:
The Part-Time Social Media Specialist (20 hours/week) is responsible for supporting our social media strategy to amplify our message, increase our online presence, and enhance our marketing and fundraising efforts. You will work closely with colleagues across departments to ensure our brand’s consistency and to strengthen audience engagement. The position requires a deep and well-developed understanding of both the strategy and the execution of social media, along with the ability to develop and manage online campaigns, pivot in response to changing algorithms, and monitor and utilize data to shape strategy.
The position is hybrid with 1 day/week onsite required, 1.5 days at home for a total of 20 hours. If you’re unable to meet this requirement, this is not the role for you! Occasional weekend work is also required.
The responsibilities for this position may include, but are not limited to:
Responsibilities:
- Content Creation: create compelling social media posts that resonate with our audience for all of our SM channels: Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. Optimize posts using relevant keywords. Manage and schedule posts.
- Community Building: engage with followers, responding to comments and inquiries in a timely manner and in the voice of CAS to build our online community.
- Campaign Management: Create, plan, and co-execute targeted social media campaigns focused on fundraising, specific events, and seasonal program offerings.
- Oversight and Reporting: Measure growth of platforms and success of individual campaigns utilizing agreed upon metrics. Provide regular reports and suggest improvements as requested.
- Collaboration: Partner with animal care, development, humane education programs, and leadership to ensure that our storytelling is on-brand and that it successfully depicts the full range of our program offerings.
Strong Candidates Possess:
- A minimum of 3 years’ experience in a similar role, ideally for a social justice nonprofit
- Strong creative, strategic, analytical, and organizational skills, with proven capacity in social media campaign strategy and execution
- A deep personal commitment to veganism and knowledge of issues related to farmed animals and animal rights
- Superior knowledge of Facebook, Instagram, Twitter, Instagram, LinkedIn, Google+ and other social media best practices
- Excellent photography and video editing skills
- Demonstrated understanding of using social media analytics to influence strategy
- Sophisticated writing, editing, messaging and framing talents that have demonstrated success
- Robust time and project management skills
- Spanish-speaking a plus
What We Offer:
- Salary $21-24/hour depending on experience
- Generous PTO
- Hybrid work
- Opportunities for professional development
- The chance to work with a dynamic, big-hearted group of people committed to creating a kinder world for farmed animals
Next Steps:
Please have a thorough understanding of Catskill Animal Sanctuary’s mission! See our website: :www.casanctuary.org.
Next, submit a cover letter indicating your interest in the role and your resume to . If we’d like to invite you for a preliminary conversation, we’ll reach out promptly!
We are an equal opportunity employer committed to creating an inclusive environment for all employees.
Hope to speak soon!
Job Type: Part-time
Pay: $21.00 - $24.00 per hour
Expected hours: 20 per week
Benefits:
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- Day shift
- Weekends as needed
Ability to Commute:
- Saugerties, NY 12477 (Required)
Ability to Relocate:
- Saugerties, NY 12477: Relocate before starting work (Required)
Work Location: Hybrid remote in Saugerties, NY 12477