As the Marketing Sr. Specialist on Honda National Advertising, the associate will be responsible for both U.S. and Export Marketing needs.
U.S.: The associate will be responsible for planning and producing advertising campaigns and other creative content, designed to build brand desire, drive awareness and increase consideration of Honda vehicles while driving traffic to Honda web properties and dealerships. This may be for General Market and/or Multicultural audiences, depending on overall team needs. Creative development may include running footage, TV/Video, radio, print, digital and social assets. The associate will also support ad-hoc/special projects, as they arise.
Export: The associate will be responsible for supporting Export Marketing (Caribbean/Central America regions) which will include, but not limited to, marketing collaterals, product image/video assets, product training materials, and other tasks, as assigned.