Tallahassee Nurseries is seeking a Social Media Content Creator. The marketing department is responsible for a variety of duties including creation, maintenance and analysis of campaigns as well as providing digital media support services to other Departments.
Duties and Responsibilities may include, but not limited to:
· Update social media campaigns across applicable channels (FB, Instagram, TikTok, YT)
· Digitally engage with customers to increase market reach
· Creatively interact with staff/customers at times to create content for max engagement
· Efficiently and effectively create and publish content (3+ Videos/wk, 12+ posts/wk)
· Use industry analytical tools to evaluate media performance
· Identify KPIs and adjust strategies for maximum reach
· Use sales/inventory data to evaluate in-store activity related to social media
· Communicate to customers on-site activity, promotions, product information, community outreach
· Use social media calendars for planning content
· Moderate user-generated content
· Photograph and record video of nursery products, services, and company outreach events
· Identify target preferences for tailored content
· Collaborate with Marketing Director to carry out unified campaign
Skills and Qualifications:
· High school diploma or equivalent
· Personable and positive attitude
· Digital portfolio
· Professional experience in social media
· Knowledge of best practices among social media platforms
· Ability to interpret social media metrics
· Photography-based software (preferred)
· Strong background and experience in social media-based video editing
· Excellent language skills
· High organizational ability
· Ability to communicate and collaborate with managers, sales and promotions staff for integrated communication
· Ability to work outdoors and on retail-driven schedules
Please complete a Tallahassee Nurseries employment application. Applications can be picked up and returned to the front register station. You may indicate on the application the position for which you are applying. Additional materials can be submitted with the application.
Job Type: Full-time
Pay: $16.00 - $18.00 per hour
Expected hours: 16 – 18 per week
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
Experience:
- Marketing: 1 year (Required)
Ability to Commute:
- Tallahassee, FL 32308 (Required)
Ability to Relocate:
- Tallahassee, FL 32308: Relocate before starting work (Preferred)
Work Location: In person